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USA: Price Cuts and Point-of-Sale Ads Rise Following Tax Rise

Chaloupka FJ, Slater S and Wakefield MA. Tobacco Control, 8: 242, 1999.

This article discusses the likelihood that pricing and promotional strategies at the point of sale will become even more important to tobacco companies as a way of marketing their products in the United States and may well be used as a strategy to undermine the effects of state tobacco control programs.

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